Ads that get in front of the right people.
Paid advertising is the fastest way to put your business in front of people who are ready to buy. Herd builds paid campaigns around real outcomes — leads, calls, estimates, bookings, and customers — not clicks and impressions alone.
What this includes
- Meta (Facebook & Instagram) advertising
- Google Local Services Ads where eligible
- Campaign strategy and account setup
- Audience and geographic targeting
- Budget planning and pacing
- Offer and messaging testing
- Lead-generation setup and tracking
- Ongoing optimization and reporting
Ad spend is not the strategy. The strategy is knowing who you're talking to, what you're offering, and what happens after they click.
How we run it
Find the Opportunity
We look at the business, service area, customer, offer, competition, and existing marketing to determine where paid advertising has the best chance to produce real leads.
Build & Launch
We build the campaign, targeting, lead flow, messaging, and creative around a clear conversion goal.
Test & Improve
We monitor lead quality and campaign performance, test new creative and offers, cut what isn’t working, and move budget toward what is.
Local campaigns need local context.
A home-service company in Broken Arrow, a professional service business in Tulsa, and a company serving the entire metro should not be marketed exactly the same way. Herd builds campaigns around where customers are, what they need, and what actually motivates them to reach out.
Advertising spend is separate from Herd Marketing’s management fee and is paid directly to Meta or Google.
How this connects
Paid ads perform best when the creative earns attention and the destination makes the next step easy. If either piece is missing, spend gets expensive fast — so we can handle those too.
Paid advertising we've run in market.
See all work →Need more people to see your business?
Tell us what you're trying to grow. We'll take a look and tell you where we think Herd can help.
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